Great Lakes St. Lawrence Governors and Premiers Launch Regional “100% Whitefish” Initiative

Campaign aims to demonstrate how commercially caught Great Lakes whitefish can be more fully used, raising per fish value toward $3,500

The Conference of Great Lakes St. Lawrence Governors & Premiers, a Chicago-based organization representing the Governors of the Great Lakes States and the Canadian Premiers of Ontario and Québec, today launched its “100% Whitefish” initiative that includes a diverse group of partner organizations.  Dan Eichinger, Director of the Michigan Department of Natural Resources, helped kick off the initiative in conjunction with a “head to tail” whitefish tasting organized by noted Detroit-area executive chef Doug Hewitt, in collaboration with Motor City Seafood Company.  The event also featured remarks from Dr. Thor Sigfusson, Founder and Chairman of the Iceland Ocean Cluster.

The organization’s goal with the campaign is to demonstrate how 100% of a whitefish can be used for different purposes and beyond just food. The effort builds on success with the cod in Iceland and with other species elsewhere globally.  Organizers believe that a 100% fish strategy holds tremendous promise for the Great Lakes St. Lawrence region to more completely utilize caught fish, drive greater economic returns, create jobs and help develop rural economies.

The full press release can be found here.  

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