GSGP Australia Export Accelerator

GSGP Australia Export Training & Market Entry Accelerator

Prepare your company for new sales, partnerships, and growth opportunities in the Australian healthcare market.

The Great Lakes St. Lawrence Governors & Premiers (GSGP), together with the GSGP Australia Trade Office, represented by Foley, invites eligible small-medium sized businesses from the Great Lakes–St. Lawrence region to participate in a 10-week virtual Export Training & Market Entry Accelerator focused on HealthTech, Medical Devices, Advanced Therapies, and Precision Medicine.

The program combines expert-led market training with confidential, one-on-one “Know Before You Go” coaching to help companies assess their market potential, understand market-entry requirements, identify prospective customers and partners, and develop a practical strategy for pursuing business opportunities in Australia.

Why Australia?

Australia offers significant opportunities for innovative healthcare companies seeking to expand internationally. With world-class research institutions, established clinical research capabilities, and strong support for healthcare innovation, Australia provides opportunities for commercial partnerships, research collaboration, and international growth.

Specific areas of opportunity include:

  • Remote patient monitoring and connected care technologies

  • AI-enabled clinical decision support and healthcare software

  • Diagnostics and point-of-care testing

  • Medical devices for aged care and home healthcare

  • Digital therapeutics and chronic disease management

  • Clinical trial technologies and research partnerships

  • Precision medicine and personalized healthcare

  • Advanced therapies, including cell and gene therapies

  • Regenerative medicine and advanced biomanufacturing technologies

For companies looking to expand internationally, Australia can also serve as a gateway to broader Asia-Pacific markets.

What the Program Offers

The accelerator combines five virtual group workshops and two confidential, individualized coaching sessions to help companies move from initial market assessment to a practical Australian market-entry strategy.

Part One: Market Intelligence & Export Training

Five expert-led virtual workshops, with recordings available to participating companies, covering:

  • Market Opportunity Assessment: Evaluate demand for your products and technologies, identify target customers, and understand the competitive landscape.

  • Market-Entry Strategy & Distribution Models: Explore distribution channels, regulatory considerations, and commercialization pathways.

  • Value Proposition & Pitch Refinement: Strengthen your company's positioning and sales messaging for Australian customers and business partners.

  • Partner Engagement & Business Development: Understand how to identify and approach prospective customers, distributors, research institutions, and strategic partners.

  • Market Launch Roadmap: Identify the resources, priorities, and steps needed to successfully pursue opportunities in Australia.

Part Two: Individual Export Market Readiness Coaching

Each participating company will receive two confidential, one-hour coaching sessions with Australian market specialists to:

  • Assess export readiness and identify potential market-entry challenges.

  • Evaluate product-market fit and priority customer segments.

  • Refine its unique value proposition and sales pitch.

  • Identify suitable distribution channels and prospective business partners.

  • Prepare for future meetings with Australian customers and strategic partners.

  • Prioritize relevant industry events, conferences, and networking opportunities.

  • Develop practical next steps for entering the Australian market.

What Will Your Company Gain?

At the conclusion of the accelerator, participating companies will have developed:

  • Export Readiness Assessment: An evaluation of the company's preparedness to enter the Australian market and identification of areas requiring further development.

  • Australia Market Opportunity Summary: An assessment of relevant market opportunities, potential customers, and commercial considerations.

  • Customized Market Entry Roadmap: A company-specific strategy outlining recommended priorities and next steps for market entry.

  • Target Partner Profile & Engagement Strategy: Guidance on the types of customers, distributors, and strategic partners to pursue and how best to approach them.

The program is designed to provide companies with the market intelligence and individualized guidance needed to make informed export decisions and prepare for future business development activities in Australia. The GSGP Australia Trade Office will screen applications for market potential.

After the accelerator, companies interested in advancing their market development efforts will also have the opportunity to explore participation in the GSGP Australia Health Tech Trade Mission, August 16–20, 2027 to Australia. 

Who Should Apply?

The accelerator is designed for eligible small-medium sized businesses located in GSGP's eight member states and two Canadian provinces:

Companies developing or commercializing products, technologies, or services in HealthTech, medical devices, diagnostics, advanced therapies, precision medicine, and related healthcare sectors are encouraged to apply.

The program is suitable for companies exploring Australia for the first time, as well as those seeking to strengthen their existing market-entry strategies.

Program Details

Program: GSGP Australia Export Training & Market Entry Accelerator

Format: Virtual

Duration: 10 weeks

Timing: Mid February-April 2027

Group Training: Five expert-led virtual workshops

Individual Support: Two confidential, one-hour coaching sessions per company

Registration Deadline: January 31, 2027

Costs: $5,000 USD

Several States are covering 80%-100% of the accelerator participation cost.

Request more information?

Ready to explore your company's opportunities in Australia?

Register your interest to be considered for the GSGP Australia Export Training & Market Entry Accelerator and take the first step toward developing your Australian market-entry strategy click here.

We will reach out to you.

Zoë Munro
GSGP 
zmunro@gsgp.org

Rae Davis
GSGP Australia Trade Office 
Rae@Foley.com.au

 

Scroll to top